Internet Content Syndication Council RSS Feed

IAB: Internet Ad Spending Drops 3.4% In 2009 To $22.7 Billion

Thu, 8 Apr 2010 09:57:26 -0400

As expected, U.S. online ad spending dipped last year for the first time since the 2001-2002 recession -- dropping 3.4% from $23.5 billion in 2008 to $22.7 billion in 2009, according to year-end data released Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers.

Don't Burn Your Branded Entertainment Production Budget At the Altar Of Your Media Buy

Thu, 8 Apr 2010 09:56:39 -0400

Historically - and in the days of the Internet I mean in the past several years - the process of conceptualizing and producing original video content for the web was largely separated from the distribution process.

Google buys online video company Episodic

Thu, 8 Apr 2010 09:56:00 -0400

Google has bought online video startup Episodic, which offers a platform for broadcasting, measuring and charging for live and on-demand video.

Global Ad-Spending Expectations Improve Again

Thu, 8 Apr 2010 09:50:21 -0400

Worldwide Internet Outlay Surpassed Magazines For First Time Last Year

Sorry, Video Content Can't Be Free

Thu, 1 Apr 2010 12:36:13 -0400

As the cost of delivering video continues to get cheaper every year and video syndication to devices and platforms continues to grow, it seems more and more people are under the impression that access to premium video content should be free.

Web Video Audience OK With More Ads, Report

Thu, 1 Apr 2010 12:34:51 -0400

The Web researcher released new research on Tuesday (Mar. 23) at the Advertising Research Foundation’s Annual Convention + Expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter.

The Death of Truth?

Thu, 1 Apr 2010 12:34:11 -0400

Recent drama in the publishing world has refocused attention on the problem of the quality and integrity of content on the Internet.

Advertisers Spending Less, Moving Their Money Online

Fri, 19 Mar 2010 13:26:18 -0400

The Hollywood Reporter, citing an unreleased Kantar Media report, says that advertisers spent 12% less in 2009 than the year prior. Of the 20 categories surveyed, only Internet advertising and free-standing inserts were up.

Brightcove To Power Online Video Platform For EMI Music In North America

Fri, 19 Mar 2010 13:24:38 -0400

The war between the enterprise-grade online video platform providers rages on, and Brightcove will announce later today at the SXSW conference that it was won another small battle by signing up EMI Music, one of the “big four” record companies.

NY Times Looks for Licensing Revenues in Web Video

Fri, 19 Mar 2010 13:23:24 -0400

Print brands are TV brands now. The Web has made multimedia production imperative, and with over 40 billion streams served in a given month in the U.S. alone, Web users have declared loudly that they want their Web video.

Nielsen: Users Won't Pay For Web Sites

Mon, 22 Feb 2010 18:06:07 -0500

Internet consumers prefer free content -- so much that they will stop using those sites that would begin to charge.

Syndicate or Die

Thu, 21 Jan 2010 11:58:50 -0500

For online video content creators, it's all about eyeballs, and the best way to get them is to syndicate far and wide.

Nytimes.com Meter Could Alienate Valuable Readers

Thu, 21 Jan 2010 11:57:50 -0500

Reported Move Would Preserve Traffic but Risks Driving Away Dedicated Audience Most Attractive to Advertisers

Q.&A. on NYTimes.com

Thu, 21 Jan 2010 11:54:48 -0500

Questions About The NYTimes' Fees

Web Series Shows a Bit of Quality Can Help Sell 'Crap'

Wed, 13 Jan 2010 14:30:33 -0500

Ikea Support for 'Easy to Assemble' May Direct Future of Branded Video

Is Twitter On the Money Trail?

Wed, 13 Jan 2010 14:28:44 -0500

Job postings on the microblogging site suggest that Twitter is hoping to generate revenue.

Do the Robot: How Publishers Dodge the Spiders

Wed, 13 Jan 2010 14:26:06 -0500

Content protectionism is heating up.

Back to the Future: Advertising as Destination

Wed, 13 Jan 2010 14:22:06 -0500

Next generation models for content-supported advertising.

Not dead yet: Breathing life back into pre-roll

Wed, 2 Dec 2009 09:27:31 -0500

This year ad agencies, web publishers, regulatory bodies and technology vendors made several notable advancements to the pre-roll format that should be recognized as further proof that the rumors of pre-roll’s eminent demise are greatly exaggerated.

‘It’s The Ratings, Stupid’: Making Paid Models Work

Wed, 2 Dec 2009 09:26:29 -0500

Paid content models can and will generate substantial revenue streams online, but only if publishers become ruthlessly honest about what consumers really get and value from their favorite content brands.

Women's eNews Relaunches Website Tapping Mochila's Platform and Syndication Services

Wed, 2 Dec 2009 09:23:55 -0500

Premiere women's news publisher taps leading content syndication network and platform developer to refresh and repower website.

Should You Super Syndicate Your Web Series?

Fri, 25 Sep 2009 11:46:23 -0400

When web series first started coming up, "super-syndication" was a big buzzword. Since video hosting sites were free, the idea was that creators should take a shotgun approach and blast their content out to every site possible. But is that still the smartest strategy?

Mochila Partners With AnchorFree to Launch Innovative Content Portal

Fri, 25 Sep 2009 11:46:31 -0400

Syndicated Technology and Business Headlines From Premium Media Properties Now Reach Millions of Hotspot Shield Users Around the World

CNN Wire Goes 'A La Carte' for Newspapers

Fri, 25 Sep 2009 11:46:33 -0400

CNN, which earlier this year started a syndication service to distribute its content to newspapers, has launched an a la carte version that allows news outlets to buy stories online one at a time.

ICSC Announces Upcoming Event "The ICSC Summit: Building Quality Content for Value and Revenue

Wed, 26 Aug 2009 18:29:33 -0400

Panel topics to include advertising, licensing, video and research during half-day NYC event.

Fair Syndication Consortium Gets Its First Ad Network: AdBrite

Thu, 23 Jul 2009 12:17:47 -0400

AdBrite has joined the Fair Syndication Consortium, the Attributor-backed online publisher’s group recently founded to help companies track and monetize their content regardless of where it shows up on the web.

NewsProNet Launches Online Syndication of "HealthDay TV" Video News Reports on Latest Medical & Healthcare Trends

Thu, 23 Jul 2009 12:17:20 -0400

The HealthDay TV online video syndication comes at a time of growing interest in online video by consumers, news organizations, information portals and advertisers.

The Financial Times and New York Times make further syndication deals

Thu, 23 Jul 2009 12:16:52 -0400

Both the Financial Times and the New York Times have announced their international syndications will include additional countries.

TIE appoints Emile van de Klok to build company's business in EMEA

Wed, 17 Jun 2009 12:49:54 -0400

"Emile is the right person for us to strengthen our reseller channel for the TIE Kinetix Content Syndication Platform (CSP) in Europe (outside the Benelux and France), Middle-East and Africa," said Jan Sundelin, CEO of TIE.

'USA Today' to Launch Digital (Paid) Edition, Gets Bullish on E-Readers

Wed, 17 Jun 2009 12:49:34 -0400

USA Today is counting on new digital reading devices and mobile applications more than an online paid content strategy.

U.S. Ad Spend Plunges 14.2%; Only Online Posts Growth

Wed, 17 Jun 2009 12:49:10 -0400

The only area that showed any significant growth was internet display expenditure, which increased 8.2% as telecom, travel and local retail advertisers expanded their online marketing programs.

Online Video: How Big Is It, Really?

Mon, 8 Jun 2009 11:42:20 -0400

A lack of standard measurement has led to conflicting reports about online video viewership.

There’s Nothing Simple About Really Simple Syndication

Mon, 8 Jun 2009 11:41:47 -0400

Like many facets of Web publishing, RSS presents obvious opportunities, some less obvious but real headaches, and a big chunk of unknown.

New Universal/YouTube venture gets Britney and 'The Boss'

Mon, 8 Jun 2009 11:41:18 -0400

As with Hulu, Vevo would also serve as a syndication platform to redistribute music videos elsewhere on the web.

Grab Networks Raises $12 Million For Video Syndication

Mon, 8 Jun 2009 11:40:48 -0400

Grab Networks—which helps media companies monetize their video content online—has raised $12 million in a round of debt and equity funding from existing investors.<

Reuters launches web resource for small businesses

Tue, 19 May 2009 13:07:51 -0400

Thomson Reuters has today added a news resource for small businesses to its website, the first in a series of niche online launches in the coming months.

Dear Mr. Buffett: About those newspapers …

Tue, 19 May 2009 13:07:09 -0400

In a single stroke, and with a relatively modest amount of money, a strategic buyer could assemble a national syndicate with millions of readers capable of achieving the economies of scale that have, for the most part, eluded our badly fragmented industry.<

Advertising Losses Put Squeeze on TV News

Tue, 19 May 2009 13:06:09 -0400

The Tribune Company has merged its TV stations and daily newspapers in Miami and Hartford, and it already produces a lighthearted morning show in south Florida with the help of the newspaper’s columnists.

Updated: Crisis in Metrics, Say Digital Media Execs

Tue, 12 May 2009 10:08:31 -0400

The most measurable medium’s metrics are a major mess.

ABC-Hulu Deal a Blow to YouTube

Tue, 12 May 2009 10:08:09 -0400

Hulu got one step closer to its Super Bowl ad promise to take over the world last week by bringing Disney-ABC into the fold.

The Next Big Thing In Online Video: Syndication

Tue, 12 May 2009 10:07:44 -0400

As video consumption on the Web continues to grow and as Web sites move from text/photos to video and rich media, we are going to see a steady growth in the online video syndication market.

Critical Media Releases Video-to-Web Platform

Tue, 12 May 2009 10:07:16 -0400

Newspapers can increase revenue potential by adding video to their Web sites and distributing it to partner sites or portals such as YouTube in one click.

Associated Press accuses online news outlets of 'misappropriation'

Wed, 8 Apr 2009 10:46:03 -0400

The news service will try to create a system for tracking the use of its content online.

What's Keeping Rodale Healthy?

Wed, 8 Apr 2009 10:45:36 -0400

The traffic from our sites is well over 80% natural. Our customers are coming in through syndication deals we have.

TubeMogul raises $3M for video anayltics, syndication

Wed, 8 Apr 2009 10:45:08 -0400

The Emeryville, Ca.-based company has made waves by letting online video publishers syndicate and track their content across a number of sites.

Online Video Syndication to Drive Audience and Revenue, Report Finds

Thu, 2 Apr 2009 17:23:25 -0400

Online video syndication is allowing smaller companies and Websites to garner a broader audience, leading to greater monetization for those utilizing the system.

Disney, Hulu restart talks over ABC shows: report

Thu, 2 Apr 2009 17:23:02 -0400

The Walt Disney Co and Hulu.com have restarted talks over offering shows from Disney's ABC television network on the online video distributor owned by NBC Universal and News Corp.

BBC could share online content with newspapers

Thu, 2 Apr 2009 17:22:33 -0400

The BBC has revealed it is developing plans to share its web content with newspapers.

CBS.com Posts Record Month in Unique Viewers, Streams, and Minutes

Thu, 2 Apr 2009 17:22:03 -0400

CBS.com recorded a record-setting 21 million unique viewers for the month of February, with a 576% increase for the month compared to last year.

CBS: March Madness Traffic Up 60%

Thu, 26 Mar 2009 12:20:27 -0400

CBS attributed the gains to media cross-promotion and the syndication of its MMOD video player to hundreds of Web and mobile outlets.

Future May Be Brighter, but It's Apocalypse Now

Thu, 26 Mar 2009 12:20:06 -0400

'Chaos Scenario' Author Bob Garfield Watches as His Worst Predictions Wreak Havoc on Media and Marketing Worlds.

Viewers Left To Figure Out Where Their Anytime, Anywhere Programming Is

Thu, 26 Mar 2009 12:19:45 -0400

Now, more than ever, we hear about a blue-sky future where consumers can get entertainment on an anytime, anywhere basis, using whatever device they want. But in truth, we aren't exactly there yet.

Brain behind Hulu lands at Hearst

Wed, 18 Mar 2009 14:32:22 -0400

George Kliavkoff, the former NBC Universal exec who helped conceive of Hulu, is joining the Hearst Corporation as executive vice president and deputy group head of Hearst Entertainment & Syndication.

IV Holdings invests in content syndicate

Wed, 18 Mar 2009 14:20:58 -0400

Interactive Ventures Holding Company has announced plans to invest in US-based Content Syndicate as part of its expansion plans.

FreeWheel and Attributor Announce Strategic Alliance

Wed, 18 Mar 2009 14:20:35 -0400

FreeWheel and Attributor Corporation announced a strategic partnership tthat combines the video industry’s leading content identification and automated policy infrastructure with its best advertising rights and inventory management platform.

Bebo launches site for Latinos

Wed, 18 Mar 2009 14:19:53 -0400

Along with the launch of the new site, Bebo also announced that Hearst will be providing interactive content syndicated from its MisQuince Magazine, and AOL Latino will give users access to music and entertainment.

RealSimple.com Likes Its New Do

Mon, 9 Mar 2009 18:58:41 -0400

Syndication partnerships with Yahoo, CNN and AOL are big content drivers.

Blogging On the Radio

Mon, 9 Mar 2009 18:58:15 -0400

There are two parts to BlogTalkRadio's service. One is a free network where content is aggregated and tagged, and they co-own the content along with the host. They also syndicate that content.

Let’s dance: Universal, YouTube talk music site

Mon, 9 Mar 2009 18:57:45 -0400

Get ready for Vevo, or whatever YouTube and Universal decide to call their premium online music site.

FierceOnlineVideo Leaders

Mon, 23 Feb 2009 19:04:46 -0500

Interview with Ian Blaine, CEO, thePlatform.

AP Packages Academy Awards Coverage

Mon, 23 Feb 2009 19:04:19 -0500

The Associated Press is offering up a package of red carpet coverage that includes text, images, and video.

AOL Strikes Deal With NBCU; FanHouse Being Syndicated On Local TV Web sites

Mon, 23 Feb 2009 19:03:51 -0500

AOL will syndicate posts from its FanHouse blog to NBC Universal's Local Media TV station Web sites.

Crispy Gamer to Syndicate Multimedia Content Via Partnerships with Tribune Media Services

Mon, 23 Feb 2009 19:03:28 -0500

Crispy Gamer, an independent destination for gamers, announced several multimedia content syndication partnerships, including Tribune Media Services, McClatchy-Tribune Information Services and GamerDNA.

What Convergence? TV’s Hesitant March to the Net

Tue, 17 Feb 2009 11:59:46 -0500

How is it that the Internet has largely escaped the single biggest screen in most of our lives — the TV?

Into the Mainstream: Advertising Year in Review

Tue, 17 Feb 2009 11:59:18 -0500

Just as in broadcast television, online video content enjoys an extended life through syndication.

Jon Stewart endorses content syndication on The Daily Show

Tue, 17 Feb 2009 11:58:51 -0500

In an interview with Walter Isaacson, the topics of paying for content and saving print media are discussed.

What's next for online TV?

Tue, 17 Feb 2009 11:58:32 -0500

A BBC Worldwide spokeswoman said it will continue to focus on its content and syndication deals, such as its existing deals with iTunes, YouTube and MySpace, and will look to create more.

Contextual Content Aggregation Firm OneSpot Gets $4.2 Million Funding

Mon, 9 Feb 2009 19:02:34 -0500

OneSpot, an Austin, Texas-based online contextual content aggregation firm, has received $4.2 million in funding in its first round.

IDG Selling Content To 44 Sites

Mon, 9 Feb 2009 19:02:11 -0500

Framingham technology research and media company IDG is now syndicating content to 44 web sites, including the sites of the Los Angeles Times, the Chicago Tribune and the Denver Post.

Comedy Central Sending Classic Shows Across the Web

Mon, 9 Feb 2009 19:01:35 -0500

Comedy Central is making some of its classic shows available to video sites across the web. Programs such as Crank Yankers and Drawn Together are already available on Hulu, with other partner sites expected to be added shortly.

New York Times Co. Relaunches Syndication Site

Mon, 9 Feb 2009 19:01:16 -0500

The New York Times Co. has relaunched its online syndication service, allowing users to buy articles, features, multimedia and images from the Times and other affiliated media properties.

Mochila Shifts to Syndie

Mon, 2 Feb 2009 12:05:55 -0500

The company has inked a deal with International Data Group (IDG), publisher of tech-enthusiast titles PC World and GamePro, to package and distribute its content to a growing network of Web publishers.

Media entrepreneurs test new ways to get the message across

Mon, 2 Feb 2009 12:05:14 -0500

GlobalPost will rely on three revenue streams. One is the advertising on the site. A second is syndication deals with newspapers and other websites that will use GlobalPost's stories.

XOS Digital Announces First-Ever Sports Video Syndication Platform

Mon, 2 Feb 2009 12:04:33 -0500

XOS Digital is launching the first-ever online video syndication network focused exclusively on high school and college sports.

TIE Commerce Schedules U.S. Launch of Radical Breakthrough in Channel Marketing

Wed, 28 Jan 2009 10:12:39 -0500

TIE Commerce, Inc. has announced plans for a U.S launch of its next generation syndication platform for use by brand managers and channel marketers seeking greater content control throughout all their digital channels.

Column: Who Rules New-Media Economy?

Wed, 28 Jan 2009 10:12:15 -0500

In the media business it’s often said that content is king, but in today’s far-flung universe of portals and sites and RSS feeds, could distribution be king, too?

Web Series Still Struggle to Hold on to Audiences

Wed, 28 Jan 2009 10:11:32 -0500

Survey of 50 top Web series finds loss of 64 percent from first episode to second.

Pixsy Announces New Video Monetization Platform

Wed, 28 Jan 2009 10:11:04 -0500

Pixsy Corporation has announced a new video monetization platform and the integration into leading publishers.

Newspapers Move to Outsource Foreign Coverage

Mon, 19 Jan 2009 19:04:28 -0500

Because GlobalPost doesn't expect to be able to support the venture with online advertising, it is banking on a syndication business under which newspapers and Web sites will pay the company to effectively be their foreign correspondents.

AccuStream Research: Online Video Media Spend Tops $2.12 Billion in 2008; 22.5% Growth Forecast in ’09

Mon, 19 Jan 2009 19:03:45 -0500

AccuStream is forecasting 27% growth in pre-roll inventory in 2009 and 2010 due to offsite exploitation through syndication (i.e. Hulu and others).

BBH London Turns to ON Networks for Targeted Video Syndication

Mon, 19 Jan 2009 19:03:13 -0500

ICSC Member ON Networks today announced that it is working with leading global advertising agency BBH to distribute its viral video series “Cippi” on behalf of client Perfetti Van Melle and its Air Action Vigorsol chewing gum brand.

ContentNext, Nielsen sites in syndication deal

Mon, 19 Jan 2009 19:02:07 -0500

Online news and information provider ContentNext and Nielsen Business Media said Monday that they've agreed to swap headlines on their Web sites under a new syndication deal.

CBS Pumps Up TV.com to Create a Destination

Mon, 12 Jan 2009 18:28:15 -0500

When the CBS Corporation bought CNet for $1.8 billion last year, it acquired TV.com. Now CBS is transforming it into a video destination.

Holiday Season Reveals a Surge in Online Content Consumption for Flixmedia.tv

Mon, 12 Jan 2009 18:27:51 -0500

Flixmedia.tv released consumer content delivery viewing levels for the Christmas 2008 season this week. They show that audiences viewing Flixmedia's content on key online retailer sites peaked on December 27.

CNN, Facebook Teaming Up For Obama Inaugural

Mon, 12 Jan 2009 18:27:31 -0500

CNN is teaming up with Facebook to stream the inauguration of Barack Obama with interactive features powered by the social networking site.

TheCarConnection and Yahoo! Get In Gear

Mon, 12 Jan 2009 18:27:01 -0500

TheCarConnection.com and High Gear Media announced a new content distribution agreement with Yahoo! Their "meta" reviews are now available on Yahoo! Autos.

Younger Viewers, New Media

Mon, 5 Jan 2009 12:29:43 -0500

"We've been focusing recently on the syndication of clips to partner cites to reach an larger audience," said Rebecca Glashow, vice president of digital media distribution at Discovery Communications.

Ad Agencies Fashion Their Own Horn, and Toot It

Mon, 5 Jan 2009 12:29:20 -0500

Bartle Bogle gave an account planner the green light to create the Mrs. O Web site, and now plans to syndicate its content.

Tremor Hires Former Coke Exec As VP Marketing

Mon, 5 Jan 2009 12:27:51 -0500

"Tremor has the proprietary targeting technology, the niche content partners, and more recently, the branded content syndication to set itself apart," Steele said.

Media Matters: Media and journalism will survive ... somehow

Mon, 29 Dec 2008 17:18:31 -0500

A new company like Politico has moved into the syndication business and sells its feeds to established distribution outlets like newspaper Web sites – which, by the way, dominate online news.

The Comics Are Feeling the Pain of Print

Mon, 29 Dec 2008 17:17:48 -0500

"For a syndicated cartoonist, that’s [the decline of newspapers] like finally making it to the major leagues and being told the stadiums are all closing, so there’s no place to play."

t5m launches content studio for branded entertainment

Mon, 29 Dec 2008 17:17:23 -0500

This week, t5m launched a content studio dedicated to branded entertainment. Its divisions include a syndication network and a sponsorship agency.

Ad-Revenue Sharing Model For Publishers Emerges In 2009

Mon, 29 Dec 2008 17:16:47 -0500

A study shows that readership rises on average 140% when the publisher's content posts on sites other than their own. These findings led Attributor to build the advertising syndication network service.

Ran Harnevo, CEO and Co-Founder of 5min.com

Tue, 23 Dec 2008 09:34:33 -0500

Profile of Ran Harnevo, CEO and co-founder of 5min.com, an online video how-to site and syndication service.

Wikinvest and USATODAY.com Collaborate to Bring Readers Fresh Insights on Stocks

Tue, 23 Dec 2008 09:33:58 -0500

Wikinvest and USATODAY.com have announced a strategic partnership to syndicate content licensed from Wikinvest.com on USATODAY.com.

Politico announces Reuters partnership

Mon, 15 Dec 2008 11:57:50 -0500

Politico announced a new partnership with Reuters on Monday that will provide political, government and business news from both organizations to newspapers across the United States.

Quantcast Heats Up Web Video Metrics

Mon, 15 Dec 2008 11:57:25 -0500

Eyebrows were raised last week in the online video world as upstart metrics firm Quantcast signed deals with ABC, Hulu and BBE (formerly Broadband Enterprises) to provide them with comprehensive video audience measurement.

Hulu CEO stresses need for good content

Mon, 15 Dec 2008 11:56:51 -0500

Content is still king in the online video world, but content aggregation and syndication are important strategies in the digital world, a panel of experts said Wednesday.

John Wiley and Directory M Enter Internet Content Syndication Partnership

Mon, 15 Dec 2008 11:56:12 -0500

Through the new agreement, Wiley’s “For Dummies” books will be used as evergreen content on applicable local sites, in exchange for attribution, exposure or revenue share.

First Edition of Definitive Study on Syndication Value Placed in Procter & Gamble's Corporate Archives

Tue, 25 Nov 2008 10:30:17 -0500

Leather-bound copy of white paper available to scholars and journalists.

Sling.com to show off free TV, video clips

Tue, 25 Nov 2008 10:41:46 -0500

Content partners include CBS, MSNBC, Fox, Sony Pictures, Warner Bros., Starz Entertainment, PBS and Comedy Time.

Network TV and the Web: Fox's Take

Tue, 25 Nov 2008 10:42:39 -0500

Through its Hulu Web site and its own Fox.com, the network's free syndication of full-length TV shows is gaining ratings, if not revenue.

GoHealth Insurance Partners With Online Health News Source HealthDay.com

Tue, 25 Nov 2008 10:43:19 -0500

Online health insurance portal GoHealthInsurance.com recently partnered with HealthDay.com an online health news syndicator based inNorwalk, Connecticut.

King Features Syndicate Launches Digital Comics Platform

Tue, 25 Nov 2008 10:43:50 -0500

King Features Syndicate is launching Comics Kingdom(TM), a digital platform that provides a revenue-driving business service to help local news Web site publishers foster user engagement and attract marketers.