ICSC 'Content Mills' Initiative
ICSC leaders are exploring whether its members are interested in creating some sort of public set of quality guidelines for Internet content—or perhaps even an accreditation process for syndicated content.
IAB: Internet Ad Spending Drops 3.4% In 2009 To $22.7 Billion
As expected, U.S. online ad spending dipped last year for the first time since the 2001-2002 recession -- dropping 3.4% from $23.5 billion in 2008 to $22.7 billion in 2009, according to year-end data released Wednesday by the Interactive Advertising Bureau and PricewaterhouseCoopers.
Global Ad-Spending Expectations Improve Again
Worldwide Internet Outlay Surpassed Magazines For First Time Last Year
Google buys online video company Episodic
Google has bought online video startup Episodic, which offers a platform for broadcasting, measuring and charging for live and on-demand video.
Don't Burn Your Branded Entertainment Production Budget At the Altar Of Your Media Buy
Historically - and in the days of the Internet I mean in the past several years - the process of conceptualizing and producing original video content for the web was largely separated from the distribution process.
Advertisers Spending Less, Moving Their Money Online
The Hollywood Reporter, citing an unreleased Kantar Media report, says that advertisers spent 12% less in 2009 than the year prior. Of the 20 categories surveyed, only Internet advertising and free-standing inserts were up.
Brightcove To Power Online Video Platform For EMI Music In North America
The war between the enterprise-grade online video platform providers rages on, and Brightcove will announce later today at the SXSW conference that it was won another small battle by signing up EMI Music, one of the “big four” record companies.
NY Times Looks for Licensing Revenues in Web Video
Print brands are TV brands now. The Web has made multimedia production imperative, and with over 40 billion streams served in a given month in the U.S. alone, Web users have declared loudly that they want their Web video.
Nielsen: Users Won't Pay For Web Sites
Internet consumers prefer free content -- so much that they will stop using those sites that would begin to charge.
Syndicate or Die
For online video content creators, it's all about eyeballs, and the best way to get them is to syndicate far and wide.
The ICS Journal is a bimonthly publication, written by ICSC staff and members, that contains the latest information and research on Internet content syndication.
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