October: Newly Reconstituted ICSC Board of Directors has First Meeting
The newly installed ICSC Board held its first meeting on October 18 – 19, 2011 in New York. In addition to adopting new by-laws, the board created several committees and appointed chairs for each:
Andrew Susman, Chairman
Laura Murray, Secretary
Brian Tervo, Treasurer
Finance Committee: Brian Tervo, Chairman
Marketing Committee: Ken Zinn, Chairman
Membership Committee: Steve Tippie, Chairman
Research and Publications: Ben Chen, Chairman
Among other topics, the board discussed the ICSC’s mission and purpose, both from an historical perspective and as well as with an eye to its future direction. Board members felt the ICSC could serve the Internet content syndication (ICS) industry in a number of ways, including:
Promote awareness of ICS among key audiences
Identify categories of ICS and pay models
Provide standards that will promote the ease of movement of content
Define key business factors
Become a trusted source for understanding aspects of ICS
Provide a voice for the ICS industry
Engage in legislative and regulatory advocacy
Keep members abreast of the development of issues such as legal issues and business climates
Serve as an on-call industry analyst
Meaningful engagement on an issue of importance to the ICS industry is a high priority for board members.
The timing of a transition to a paid membership base and various dues structures were discussed briefly, but a plan has not yet been adopted.
Board members are in frequent touch with one another continuing to discuss, in advance of the next board meeting to be held in early 2012, the most effective ways by which the ICSC can serve the ICS industry.
The ICSC Summit "Building Quality Content for Revenue" October 19-20
Summit will feature industry leaders in a discussion about creating value and increasing revenue. The ICSC Summit will enable Internet content syndication providers to find out the latest trends, research and licensing issues that impact the industry. The Summit will be held at T he Digital Sandbox, 55 Broad St. New York, NY.
Inaugural meeting and cocktails
A topic of keen interest to major marketers here and abroad, Internet content syndication was examined by a panel of leading industry executives on September 24 during New York's Advertising Week. The session, "Syndication Yesterday, Today and Tomorrow," took place at 3 p.m. at the 21 Club.